Do you want to add Google Analytics to your WordPress blog?
Google Analytics help you know how your blog users interact with your blog.
One thing wonderful about Google Analytics is that it is free to use.
Benefits of this post
This article will give you a better knowledge on how to successfully install or add Google Analytics to your WordPress blog and also how important it is to have Google Analytics installed on your blog.
Let’s get started by knowing the importance of Google Analytics when installed or added to your blog/website.
Then we’ll move on by explaining the steps by which you can take to install/add Google Analytics to your blog/website.
So, off we go !
Importance of Google Analytics
As I said above, I’ll be listing the importance of Google Analytics when installed on your blog/website.
The importance are as follows:
Visitors of your blog/website
The information above is very important to you.
It can help you design your blog the way it will help you audience by using information such as screen resolution (you may need to adjust your blog/website to adapt to whatever screen resolution they might be accessing your blog from)
Also you can adjust the use of flash, if most of the blog audience’s browser don’t have much support for Flash.
Activities of the people on your blog
This Google Analytics also help you track the activities of people visiting your blog.
Then this shows how long they stay on your blog, what their interest is and how quick they exit your blog (bounce rate)
This information can help you decrease your blog’s bounce rate, increase your page views and also spark the interest of your blog’s audience.
You will be able to know which article performs better and what kind of content your blog users are craving for.
Time people visit your blog
Google Analytics also helps you to detect the best time to publish post on blog and when your blog gets more views than other normal time.
Then you’ll be able to determine when to schedule your post to meet ups the exact time.
Where your blog is found?
Google Analytics helps you get some crucial information such as (where your users come from, where your blog is found most of the time and that includes search engines,direct link, referral link, backlinks and more.
Categories of where your blog is found
This will also reveals to you what percentage of your blog’s visitor came from each of the following source and it also analyze by breaking down each of these sourced into categories e.g Search engines (Google, Yahoo, Yandex, Bing etc. )
It also show breakdown of renewal sources too, shows which site brings you more audience.
It helps you determine which content works better for you. Referral breakdown example are Facebook, Twitter, Pinterest,Digg, Reddit and more.
With these information you’ll need to work on those referral source that are giving more audience and the ones that are not.
Reactions of people with your blog
Google Analytics shows how users reacts with your blog’s content.
Plus It reveals the percentage of the user that clicked on your blog’s internal link.
This information help you to strategise and work on your blog content interaction by linking more old post to new ones.
Then create the urge for users to create through the links for more interesting information they need.
How to create a Google Analytics account
As I said in the beginning of this post, Google Analytics is free to use and easy.
All you need to sign up is a Google account, I’ve provided a step by step instructions below:
Step 1: Visit the Google Analytics sign up page.
You need to login with your Google account, if you have a Google account already all you need is just to sign in.
If you don’t have an active Google account you can click the button “Create account” in the picture below then create a Google account for your self.
Once you are done with the sign in process, you will be redirected to a page just to like the one in the image below.
This is the page you will sign up for Google Analytics with your Gmail account.
The next page that you’ll see, will ask you choose between a website or a mobile app. Then you’ll choose website.
Then after, you need to input your account information such as account name, website name, website URL, Country and Time zone for the best experience.
When your are done with this, then click on “Get tracking ID” button.
You will be shown the Google Analytics terms and service, which you must agree to, to be able to move on, click on the “I agree” button.
You will be given your Google Analytics tracking code now. You must copy this tracking code because you will need to paste it on your WordPress site or blog, it depends on what you want to use.
I guess by now you have already finished setting up your Google Analytics account.
Now let’s get to install it in your blog.
How to install Google Analytics in WordPress
Although we have fees ways of installing Google Analytics in WordPress.
I’ll try to cover two methods to set up Google Analytics for your blog.
The methods below are easy and you have the choice of choosing the one that suit your most:
Installing Google Analytics for WordPress by MonsterInsights
I guess MonsterInsights is the most popular Google Analytics plugin for WordPress.
It currently have over 1 million website owners using it services.
It’s by far the easiest and fastest way to add Google Analytics to WordPress for all users.
This plugin is available as a free version and paid premium version.
Well, my tutorial will be on how to setup Google Analytics for WordPress using the free version.
Although you can use the MonsterInsights pro version if you want to take control of some advanced options such as Ads tracking, E-commerce tracking and more.
Let’s move on by installing and activating the MonsterInsights plugin.
If you don’t know how to install/upload a WordPress plugin, click here.
After activation, the plugin will add a new menu button named “Insights” to your WordPress admin Menu.
Click on it to bring up the MonsterInsights set up wizard.
You will need to choose a category for your website (a business, publisher (blog) or Online store (E-commerce ).
Select one and click one the “Save and Continue” button.
The next thing to do is click on the “Connect MonsterInsights” button.
This will pop up a page which will redirect you to a page that will allow your to sign in or select a Google account if you have signed in already.
Now, you need to give MonsterInsights access to your Google Analytics account.
Click on the “Allow” button to continue.
This step will take you to the final step to select the profile you want keep your track on.
You will select your website and then click on the “Complete connection” button to continue.
The final step has successfully helped you to install MonsterInsights as well as your Google Analytics.
Below you will be asked to select the recommended settings for your website.
You can use the default settings, but if you use an affiliate link plugin then you need to add the path you put up a track on your affiliate link in your Google Analytics account.
Click on the “Save and Continue” button to save your settings.
Now, MonsterInsights will show you its paid add-ons that you’ll have access to if you upgrade to a Pro version, simply click on the “Save and Continue” button to skip –>
After this, you’ll be asked to install WPForms plugin, one of the best WordPress contact form plugin.
You can install it or simply click on “Skip this step“
After that you have successfully installed and set up Google Analytics on your WordPress site.
Note: It will take up to 24 hours before you can start to see your blog’s stats on Google Analytics.
The super function of MonsterInsights is that you can view your Google Analytics report directly from your WordPress dashboard.
Set up Google Analytics using Headers and Footers insert plugin
This method is simple and fast to use.
It does no show advance tracking or start in your dashboard, you have to go to your Google Analytics account to see your stats.
Now to install, you need to install and activate the insert Headers and Footers plugins.
Learn how to install a WordPress plugin if you don’t know how.
After the activation, you need to to visit >> Settings >> Insert Headers and Footers Page.
You need to paste the Google Analytics tracking code you copied earlier in the header section.
Then you’ll click on the “Save settings” button to store the changes made.
Now you have Google Analytics installed on your blog/website.
We hope this article helped you….
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